PMI in the European automotive sector. €4.2M annual revenue at engagement start. Hybrid B2B/B2C model with a freelance commercial force.
The challenge: the founders had grown the business artisanally and hit a ceiling. Margins were eroding, the freelance sales force was unstructured, and operational costs had outpaced the revenue line. The team needed to scale or contract — and didn't know which.
What we did over 24 months:
— Built a freelance recruitment engine sourcing 1,000 candidates per month, with a 10% interview rate and 450 sales hires onboarded across France.
— Designed and deployed a 40-ETP offshore operating layer covering customer support, GRC, IT, HR, and e-reputation, sustained at €18K/month total cost.
— Cost-killed 50% of non-payroll expenses through vendor renegotiation, internal/external mix optimization, and process consolidation.
— Created a national digital recruitment campaign generating 250K candidates over 12 months, with automated webinar funnel and full LMS-based onboarding.
— Re-engineered the e-reputation pipeline: customer reviews handled scaled from 1,500 to 6,000 in 12 months while maintaining a 4.5★ average.
— Restructured the IT layer: audit, agile roadmap, support externalization.
Outcome: revenue scaled from €4.2M to €13.5M in 24 months. Cost base reduced 50% on non-payroll lines. Operating system handed back to internal team after a structured exit.
We don't name the company because we never do.